Scaniamilen 2024 strengthens PWR and Scania partnership!

PWR001 will be showcased during this event

PWR Group is delighted to announce its participation in Scaniamilen 2024, an open 10 km cross-country run organized by Scania near its health center in Södertälje. The race will be held on 23 May in Södertälje, and then on 25 May in Havslätt, Oskarshamn. Scania has for many years been a partner of PWR Group, and this event is one of several that will highlight our shared values of sustainability, technology development and community engagement for a greater cause. 

Scaniamilen promises a day filled with excitement and camaraderie, offering participants and their families the choice to partake in a 5 km walk/run, the Scaniafemman, or the 10 km Scaniamilen. In addition to the races, attendees and their families can enjoy various activities 

PWR will display the world's first electric touring car PWR001 to boost interest in electric racing and raise awareness about its benefits for the environment and the future of technology. 

PWR’s race simulator will also be available to the visitors, offering realistic impressions of electric racing. 

"We see Scaniamilen as a great promotion opportunity, as well as a powerful demonstration of our shared commitment to driving innovation and positive change. Joining forces with Scania, we are not just running a race; we are moving towards a more sustainable future, one stage at a time,” says Jenny Videsparv, Head of Brand and Communication at PWR Group.

On 22 May, the PWR Group will also be on display outside the Scania head office and technical center throughout the day, as a branding initiative for Scania employees. PWR will showcase the PWR001, and have experts available to talk about the company and of course about the car.

"This collaboration between the PWR Group and Scania shows our mutual commitment to sustainability and fosters a positive community engagement," says My Lind, Partner Account Manager at PWR Group. "By joining forces for Scaniamilen, and showcasing our electric race car, we aim to promote eco-friendly practices, while strengthening our dedication to a more sustainable society."

Scania's commitment to sustainability is reflected throughout its operations. Both the PWR Group and Scania are continually exploring avenues to electrification and circular economy practices, leveraging innovative technologies and best practices to minimize environmental impact and maximize resource efficiency.

"In view of our shared values and corporate ambitions, we are delighted to continue to partner with the PWR Group," says Nils Kjellsson, Head of Brand Management at Scania. "True to our common driving force and in this positive and inspiring context, we are driving the shift towards cleaner, more efficient mobility that benefits society and the planet”.

What is PWR Group? 

The PWR Group is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management. We're united by our passion for motorsports, and in everything we do, we're committed to making the sport more accessible, entertaining, and sustainable.

What is CUPRA Sweden-PWR?

PWR Racing, debuting under the name CUPRA Sweden-PWR in STCC 2023, was founded in 2012 by Daniel Haglöf and Peter "Poker" Wallenberg with the aim of breaking existing norms in circuit racing and advancing the sport. The team is part of the PWR Group and is based in Vikmanshyttan. PWR Racing are the reigning STCC champions for drivers, teams, and juniors. PWR Racing represents CUPRA in STCC and has won a total of nine titles in the championship.

What is STCC?

STCC is Scandinavia's leading racing championship, founded in 1996. The championship competes with heavily modified production cars in an explosive, short, and adrenaline-filled racing format on the best racing circuits in Sweden. Starting in 2024, the championship is electrified with brand-new race cars with nearly 550 horsepower, the most powerful cars in STCC history. STCC is broadcast live via the streaming platform STCC+.

For media inquiries or further information, please contact:

Jenny Videsparv

Head of Brand and Communication 

PWR Group

+46708902390

Jenny.Videsparv@pwrgrp.com

www.pwrgrp.com