THE TEAM
To act according to our values and beliefs, even if the world is different, has been a major factor in our development. Scroll further to read about our key ideas, team coworkers and drivers.
WE ACT FOR IMPROVEMENT
WE’RE NOT AFRAID OF WALKING THE UNBEATEN TRACK, WE LIKE TO BREAK STANDARDS AND OLD HABITS. IT’S BEEN THE FOUNDATION OF EVERYTHING WE DO, FROM THE FIRST DAY.
FEMALE
ROLE MODELS
How come there are so few women and young girls in motorsport? No matter the answer, we wanted change. In 2014 we brought Emma Kimiläinen to the STCC, the first female driver in 15 years. She scored a podium the first season with the team. Since then we’ve always had at least one female driver in the team.
In 2018 Mikaela Åhlin-Kottulinsky rewrote motorsport history when she became the first female driver to win an STCC race. Both her chief mechanic and tyre technician were young female talents.
The story continues in 2022 when Klara Andersson becomes the first full-time FIA World Rallycross Championship driver with CE Dealer Team operated by PWR RX.
ELECTRIC FUTURE
Racing has always been one of the best platforms for research and development of new technology in the automotive industry. Many of the functions and systems we take for granted in modern cars was developed in race cars.
We’re heading into a big shift in the world of transportation were racing once again have the chance to show the way. The development of electric vehicles is ramping up quickly and the race track is a perfect proving ground for electric drivetrains.
To PWR Racing there’s no other option than being part of the movement to develop not only racing, but the world of transportation for a bright and sustainable future. That’s why we’ve created EPWR - our electric division.
The first car, PWR001, was shown to the public already back in 2018. It’s our rolling test object for electric vehicle technology. Three electric motors, 612 bhp, 1080 Nm and a battery pack of 41 kWh that takes a full charge in an hour.
Welcome to the future!
OUR ENVIRONMENT
It may seem contradictory for a racing team to preach about the environment. But we have to. Everyone who walks this planet and uses its resources have a responsibility to take care of it. Everyone has a responsibility to change bad habits.
The transportation industry face big challenges and this is where we see our best opportunity to make a difference. We see an opportunity to spark interest, change attitudes and contribute to a better world. We see a responsibility to push our society, companies and individuals, including ourselves, into a more sustainable future.
Our work started already back in 2016 when the build of our first fully electric race car was initiated. Less than two years down the road we presented PWR001 to the public, driven at Mantorp Park during the STCC championship final. It’s an ongoing project to develop and promote new technology with key partners, both nationally and internationally.
We look towards an exciting and bright future, for us, for racing and for mankind.
Together we can make the world a better place.
OUR DRIVERS
COWORKERS
MARCUS EKSTRÖM
Team principal
marcus.ekstrom@pwrracing.com
+46 70 534 01 33
PER BUSK
Event manager
per.busk@pwrracing.com
+46 70 581 01 92
JOHAN LUNDIN
Tech - Race cars
johan.lundin@pwrracing.com
+46 76 092 49 19
MY LIND
Account Manager - PWR Group
my.lind@pwrgrp.com
+46 76 005 02 40
